Sometimes the bond with a cat is so strong that even the most committed pet parent might not realize their extra love is adding extra pounds. In an animated ...
I directed these two narrative spots, working with Bipolar Studio and VMLY&R, for Hill’s Pet Nutrition. Produced over 5 months in 2020, I was responsible for writing / directing, and worked closely with the board artists, animators and art directors to pull it off with limited resources.
Sometimes the bond with a dog is so strong that even the most committed pet parent might not realize their extra love is adding extra pounds. In an animated ...
The final spots were broadcast to 50M+ viewers during Macy's Thanksgiving Day Parade, and the 2021 Grammys.
https://www.hillspet.com/products/weight-management-pet-food
Press:
Adweek | Reel360 | LaughingSquid | StashMedia